top of page

Privacy Policy

Effective Date:  2021

​

At The Trade Adviser (www.thetradeadviser.com), we are committed to protecting your personal data and ensuring that your privacy is respected. This Privacy Policy outlines how we collect, use, store, and protect your information when you interact with our website, and your rights regarding your personal data. We encourage you to read this policy carefully.

​

1. Information We Collect

We collect different types of information from and about users of our website. This includes information that can be used to identify you personally, as well as non-personal data used for analysis and service improvement.

a. Personal Information

Personal information refers to any information that can identify an individual. We may collect personal information when you:

  • Register for an account

  • Subscribe to our newsletter

  • Download content or resources

  • Participate in surveys or questionnaires

  • Contact us via email or customer support

  • Purchase services or products

The personal information we may collect includes, but is not limited to:

  • Full name

  • Email address

  • Postal address

  • Phone number

  • Payment details (credit card information or other payment methods)

  • Company name, job title, and industry (if applicable)

  • Any other information you voluntarily provide in communications with us

b. Non-Personal Information

We also collect non-personal information to better understand how users interact with our website and improve our services. This includes:

  • Browser type and version

  • Operating system

  • Device type (mobile, tablet, desktop)

  • Referring URL (the page you came from before visiting our website)

  • The pages you visit and how long you spend on them

  • Time and date of access

  • Internet Protocol (IP) address

  • Internet Service Provider (ISP)

c. Cookies and Tracking Technologies

We use cookies, web beacons, and other similar technologies to collect information about your browsing activities on our website. These technologies help us enhance your user experience, improve our services, and deliver targeted content and advertisements.

Types of Cookies We Use:

  1. Essential Cookies: These are necessary for the website to function properly. They enable core functionalities such as page navigation and access to secure areas.

  2. Performance Cookies: These cookies collect information about how visitors use the site, including which pages are visited most often. This data is used to improve the site’s functionality.

  3. Functionality Cookies: These allow us to remember choices you’ve made, such as language preferences, to provide a more personalized experience.

  4. Targeting Cookies: These cookies are used to track your browsing habits and enable us to display relevant ads. They can also limit the number of times you see an advertisement.

You can control or disable cookies through your browser settings. However, disabling cookies may limit the functionality of the website.

d. Third-Party Analytics and Advertising Tools

We may use third-party services like Google Analytics to collect and analyze non-personal data on our behalf. These services may use cookies and other tracking technologies to gather information about your use of our website, including your IP address, browsing habits, and other usage statistics.

We may also use third-party advertising platforms, such as Google Ads, to display personalized ads to you based on your browsing behavior. You can opt-out of such ads by visiting Google’s Ads Preferences Manager or using browser extensions designed to block tracking.

2. How We Use Your Information

We use the information we collect for a variety of business purposes, including:

  • Providing Services: To deliver the services and content you request, such as account access, product purchases, or resource downloads.

  • Processing Transactions: To process your payments, subscriptions, and orders securely.

  • Personalizing User Experience: To tailor our website content and recommendations to your preferences, interests, and browsing behavior.

  • Improving Our Website and Services: To analyze trends and gather usage statistics to enhance our offerings and improve user experience.

  • Marketing and Communication: To send you newsletters, marketing emails, promotions, and updates about our services. You can opt out of marketing emails by clicking the "unsubscribe" link at the bottom of any email.

  • Customer Support: To respond to your inquiries, complaints, and requests for support.

  • Security and Fraud Prevention: To protect our website and users from potential threats, fraud, and unauthorized access.

  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Sharing Your Information

We are committed to keeping your personal data secure and will only share it in specific circumstances, as outlined below:

a. Third-Party Service Providers

We may share your personal information with trusted third-party service providers who help us operate our website and conduct our business. These service providers may assist with tasks such as:

  • Website hosting and maintenance

  • Payment processing

  • Email and marketing campaign management

  • Data analytics

All third-party providers are required to maintain the confidentiality of your data and are prohibited from using it for any purpose other than providing services to The Trade Adviser.

b. Legal Requirements

We may disclose your information in response to valid legal processes, including subpoenas, court orders, or government requests. We may also share your data to protect our rights, property, or the safety of our users.

c. Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the business transaction. You will be notified via email or a notice on our website before your personal data is transferred and becomes subject to a different privacy policy.

4. Data Security

We use a combination of administrative, technical, and physical safeguards to protect the information we collect and store. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission

  • Regular security audits and vulnerability assessments

  • Access controls and authentication procedures to limit access to sensitive data

  • Data backup and disaster recovery processes

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

5. Your Rights and Choices

You have certain rights and choices regarding your personal information:

a. Access and Correction

You have the right to request access to your personal information and to correct any inaccuracies. You may also update your account details directly through our website.

b. Deletion and Portability

You can request that we delete your personal data from our records, subject to legal or contractual obligations. Additionally, you may request a copy of the data we hold about you in a portable format.

c. Opt-Out of Communications

You can unsubscribe from marketing communications at any time by following the instructions in the emails we send. Even if you opt-out of marketing emails, we may still send you non-promotional messages related to your account or transactions.

d. Cookie Management

You can choose to disable cookies through your browser settings, but doing so may affect the functionality of certain features on our website.

6. International Data Transfers

If you are accessing our website from outside the United States, please be aware that your information may be transferred to and processed in countries where data protection laws may differ from those in your jurisdiction. We ensure that your personal information is protected in accordance with this Privacy Policy, regardless of where it is processed.

7. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete it as soon as possible.

8. Third-Party Links

Our website may contain links to third-party websites. These external sites operate independently of us and have their own privacy policies. We encourage you to review the privacy policies of any third-party websites you visit, as we are not responsible for their practices or content.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or improvements to our services. Any updates will be posted on this page with the revised effective date. We recommend that you periodically review this policy for any changes.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your personal information, please contact us:

bottom of page